Bill Gempler started his Monroe, Wisconsin tire business in 1939, making easy mobile repairs for farmers. Over the years, he and others expanded the company, offering thousands of products that make the hardest outdoor jobs easier.


But today, fierce internet and big-box competitors have put more pressure than ever before on small independent companies like Gempler’s. We’ve got to roll up our sleeves and rededicate ourselves to the things that matter most to us, and to you. Things like finding the best and most innovative products. Pricing them fairly. Giving you friendly, helpful service every time you call. Backing everything with our trusted guarantee. And, if you’re a small business, doing everything we can to help you grow.


Earlier this year, Carl Atwell and a group of friends bought Gempler's. It’s like a dream come true. Our heads are full of ideas for new products, new services - a whole new Gempler's.


Whether you’re a business owner or just an individual looking for helpful products, we hope you’ll accept our invitation to get acquainted with Gempler’s. Please let us know how you like whatever you order, and if you have ideas on how we can make it better. We want Gempler’s to be the best place you’ve ever shopped - a place that really does make your life easier and more fulfilling.


We hope to hear from you soon!

The Gempler's Advantage:

We ship most orders the same day we get them.

Our fulfillment center is state of the art, and we know you want to put our products to work for you as soon as possible.

We treat you like a neighbor, not a number.

Our real live phone reps are available toll-free 800-382-8473. They’ll help you select just the right products for your job, and guide you through every step of your order.

No need to test our products - we’ve done it for you!

Tools, safety equipment, pest control, even workwear, boots and gloves - we’ve tracked down the best for you, so you know if it’s from Gempler’s, it’ll get the job done.

Where to find the best brands? Right here!

Carhartt, Timberland, Columbia, Darn Tough, Gempler’s - we’ll always be on the lookout for the most innovative new prodcuts, from companies you know and trust. (And a few you might NOT know yet.)

At Gempler's, you'll find top brands like: