About Us

Get Acquainted with America’s Hardest Working Company

Bill Gempler started his Monroe, Wisconsin tire business in 1939, making easy mobile repairs for farmers. Over the years, he and others expanded the company, offering thousands of products that make the hardest outdoor jobs easier.

 

But today, fierce internet and big-box competitors have put more pressure than ever before on small independent companies like Gempler’s. We’ve got to roll up our sleeves and rededicate ourselves to the things that matter most to us, and to you. Things like finding the best and most innovative products. Pricing them fairly. Giving you friendly, helpful service every time you call. Backing everything with our trusted guarantee. And, if you’re a small business, doing everything we can to help you grow.

 

Earlier this year, Carl Atwell and a group of friends bought Gempler's. It’s like a dream come true. Our heads are full of ideas for new products, new services - a whole new Gempler's.

 

Whether you’re a business owner or just an individual looking for helpful products, we hope you’ll accept our invitation to get acquainted with Gempler’s. Please let us know how you like whatever you order, and if you have ideas on how we can make it better. We want Gempler’s to be the best place you’ve ever shopped - a place that really does make your life easier and more fulfilling.

 

We hope to hear from you soon!

4 Things You'll Love about Gempler's

  • Brand New Website with improved search, navigation, and product information
  • We speak small business because we are small business - located in Wisconsin
  • New Products from Carhartt and Timberland along with new brands like Yeti, Under Armour,

    Darn Tough and OneTie

  • New ownership, new ideas, same great service we promise to treat you like a neighbor

    not a number