Two of Dovetail Workwear's founders (Kate and Kyle Marie) followed their gardening passion and launched Moxie and Moss Landscape Design. Digging in the wet, Pacific NW soil was uncomfortable, their everyday jeans weren't up to the task, and workwear marketed to women was either ill-fitting and tailored for men's bodies or offered stereotypical colors and patterns. Enter their client (Sara) who happened to be an apparel industry expert. The three decided to take things into their own hands, designing and producing Dovetail's Maven Slim to fill the fit, function and durability gap in women's workwear.